Friday, November 22, 2024

Opera Philadelphia brings opera to first-time viewers by lowering ticket prices

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Opera Philadelphia brings opera to first-time viewers by lowering ticket prices


Opera Philadelphia brings opera to first-time viewers by lowering ticket prices – CBS News


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Opera Philadelphia is lowering ticket prices to make opera more relevant and accessible. The move is drawing in some first-time audiences and boosting revenue. Scott MacFarlane goes backstage to explore this innovative strategy.

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